I’ve been covering crypto since 2018 and have published press releases for dozens of projects at DailyCoinPost. The ones that work share a few things in common. The ones that don’t usually make the same mistakes. This article covers both — so you know exactly what to do and what to avoid before you spend a dollar on PR.
— Etan Hunt, DailyCoinPost
In crypto, attention is everything. A project with a brilliant whitepaper and zero visibility will lose to a mediocre project with a loud voice every single time. That’s not fair — but it’s the reality of a market where thousands of new tokens, protocols, and platforms launch every month.
A well-placed crypto press release is one of the most cost-effective tools available to early-stage projects. Done right, it builds credibility, generates backlinks, reaches investors and community members who weren’t previously aware of your project, and creates a permanent public record of your milestones.
Done wrong — rushed, spammy, or published on sites with zero real audience — it’s money thrown into a void.
Here’s everything you need to know.
What a Crypto Press Release Actually Does
A press release is a formal announcement published on a media outlet — in this case a crypto news publication like DailyCoinPost — that covers a specific piece of news about your project.
That news could be a token launch, a major partnership, an exchange listing, a product update, a fundraising round, or any other milestone worth announcing publicly.
When published on a legitimate publication with real readership, a press release does several things simultaneously:
Builds credibility. Being featured on an established crypto news site signals to investors and community members that your project is real, active, and worth paying attention to. In a market full of scams and rug pulls, third-party coverage is trust by association.
Generates SEO backlinks. Every press release published on DailyCoinPost includes a dofollow link back to your project’s website. Backlinks from established domains are one of the strongest signals in Google’s ranking algorithm. A single backlink from a trusted crypto publication can move your site’s domain authority meaningfully.
Reaches a targeted audience. DailyCoinPost readers are crypto investors, traders, and enthusiasts — exactly the people you want to know about your project. This is not generic traffic. These are people actively looking for new projects and opportunities.
Creates a permanent public record. Unlike social media posts that disappear in a feed, a published press release lives permanently at a fixed URL. You can link to it from your website, your whitepaper, your pitch deck, and your investor materials indefinitely.
What Makes a Crypto Press Release Work
After publishing dozens of press releases at DailyCoinPost, the ones that generate the most engagement share these characteristics:
A clear, specific headline. “Project X Launches” tells nobody anything. “Project X Closes $2.5M Seed Round to Build Cross-Chain Privacy Protocol” tells investors exactly what happened and why it matters. Be specific.
Genuine news. A press release needs an actual news hook — something that happened, something that changed, something worth announcing. If you’re writing a press release just to have a press release, readers and journalists will see through it immediately.
A strong first paragraph. The first 2-3 sentences need to answer who, what, when, where, and why. Journalists and readers decide in seconds whether to keep reading. Front-load the most important information.
A founder or team quote. A direct quote from the project founder or CEO adds authenticity and a human voice to what would otherwise be a purely factual announcement. Make the quote substantive — not generic corporate speak.
Clear project information. What does your project do? What problem does it solve? Why does it matter? Many press releases assume the reader already knows the project. They don’t. Explain it clearly in plain language.
Links and contact details. Website, social channels, Telegram, and a contact email. Make it as easy as possible for interested investors or journalists to find out more.
What Kills a Crypto Press Release
These are the most common mistakes that turn a press release into wasted money:
Publishing on fake news sites. There are hundreds of sites that will publish any press release for $50 — sites with no real audience, domain authority of 5, and zero editorial standards. These do nothing for your credibility and the backlinks carry no SEO value. In some cases they actively harm your reputation by association.
No real news angle. “We are excited to announce that our project exists” is not a press release. Neither is a generic description of your tokenomics with no news hook. If nothing actually happened, wait until something does.
Keyword stuffing. Press releases loaded with forced crypto keywords read as spam. Write for humans first, not search engines.
Burying the news. Starting with three paragraphs of background before getting to the actual announcement loses readers immediately. Lead with the news.
No follow-up. A press release works best as part of a broader PR moment — amplified on Twitter, shared in Telegram communities, linked from your website. Publishing and disappearing wastes most of its potential reach.
Why Google News Matters for Crypto PR
DailyCoinPost is an approved Google News publication. This is significant.
When a press release is published here, it has the potential to appear not just in regular Google search results but in Google News — a dedicated news feed with millions of daily users actively looking for crypto developments.
Google News approval is not easy to obtain and most small crypto publications don’t have it. It means Google has assessed DailyCoinPost as a legitimate, trustworthy news source — which transfers directly to the credibility of any press release we publish.
For your project, appearing in Google News means potential investors who search your project name may find your announcement directly in their news feed — not buried three pages deep in search results.
When to Use a Crypto Press Release
The best timing for a press release is when you have genuine news that your target audience would want to know about. The most effective crypto PR moments include:
Token or project launch — the single most important announcement for any new project. First impressions matter enormously in crypto.
Exchange listings — being listed on a new exchange, especially a major one, is significant news that investors actively search for.
Partnership announcements — a genuine partnership with a recognised project or institution adds credibility and reach.
Fundraising rounds — seed rounds, private sales, and public raises all warrant announcement to the wider market.
Major product updates — mainnet launches, protocol upgrades, new feature releases, and audits completed.
Community milestones — significant holder numbers, transaction volumes, TVL milestones, or other metrics that demonstrate real traction.
DailyCoinPost Press Release Pricing
Publishing a press release on DailyCoinPost starts from $100 — one of the most competitive rates among Google News approved crypto publications.
What’s included with every press release:
- Permanent publication on DailyCoinPost with no expiry
- Google News eligible publication
- Dofollow backlink to your project website
- Featured on the DailyCoinPost homepage at time of publication
- Distribution to our RSS feed and syndication partners
- Social media sharing at time of publication
→ Submit Your Press Release Here
For questions about pricing, turnaround time, or specific requirements, use the contact form on our contact page.
Frequently Asked Questions
How long does it take to publish after submission? Standard turnaround is 24-48 hours after submission and payment confirmation. Expedited same-day publication is available — contact us to arrange.
Can I submit the press release written by my own team? Yes. We accept pre-written press releases that meet our editorial standards. We review all submissions and may request minor edits before publication.
Do you write the press release for us? Yes — writing assistance is available at an additional cost. Contact us with your project details and we’ll provide a quote.
Is the backlink dofollow? Yes. All links in published press releases on DailyCoinPost are dofollow.
Will my press release appear in Google News? DailyCoinPost is an approved Google News publication. Press releases published in our News category are eligible for Google News indexing, though Google makes the final determination on what it includes in its News feed.
What topics do you cover? Bitcoin, Ethereum, DeFi, NFTs, Web3, blockchain technology, crypto regulation, exchange news, token launches, and all related topics. We do not publish press releases for projects we assess as likely scams or rug pulls.
Ready to Get Your Project Covered?
DailyCoinPost has been covering the crypto market since 2018. We’ve tracked multiple market cycles, covered hundreds of projects, and built a readership of Bitcoin maximalists, DeFi traders, and crypto investors who actively seek out new projects and developments.
If you have news worth announcing, we can help you get it in front of the right audience.
Submit a Press Release from $100 →
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Disclaimer: This article is for informational purposes only. DailyCoinPost does not provide investment advice. All press releases published represent the views of the submitting project and not the editorial views of DailyCoinPost.
