PoolPays has announced the development of a decentralized liquidity pool aimed at the gaming industry and the launch of a Proof of Attention (PoA)-based advertising system, with the aim of creating a sustainable infrastructure for blockchain games and Web3 applications.
According to the project, the proposal seeks to meet a growing demand for economic models that connect liquidity, user engagement, and digital products, especially in a market scenario marked by cycles of high volatility.
Unlike traditional pools focused on generic financial transactions, the PoolPays liquidity pool is designed to function as a supporting infrastructure for the gaming ecosystem, allowing for the gradual rollout of games, internal savings, and digital products as the community grows.
The initiative focuses on the decentralization of liquidity, enabling developers and users to participate in a system in which resources are allocated collectively, following pre-defined rules in smart contracts.
According to PoolPays, the system’s architecture is designed to operate over different market cycles, reducing reliance on short-term speculative movements.
In addition to the liquidity pool, the project announced the launch of an advertising system based on Proof of Attention, a model that proposes the use of user attention as a measurable resource within the Web3 ecosystem.
In the PoA model, advertising campaigns are distributed based on the real engagement of users, seeking greater transparency in the relationship between advertisers, platforms, and the community. The proposal distances itself from traditional centralized advertising models, common on Web2 platforms.
According to the PoolPays team, the advertising system will be integrated into the games and products in the ecosystem, creating new monetization possibilities for developers and new forms of participation for users.
The project highlights that community growth is a central element for ecosystem expansion. As more users participate in the platform, it becomes possible to enable new game releases, products, and integrations, strengthening the network effect.
This approach positions PoolPays as an initiative aimed at gradual utility building, in which development follows the maturity of the infrastructure and user base.
In a statement, PoolPays stated that its strategy is not guided by short-term market fluctuations, but by the continuous construction of decentralized infrastructure, governance and products for the digital entertainment sector.
With the combination of a liquidity pool for games and a PoA advertising system, the project seeks to explore new economic models in the Web3 environment, aligning liquidity, engagement, and development of digital products.
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PoolPays is a Web3 platform focused on developing decentralized solutions for gaming, liquidity, and digital advertising, integrating liquidity pools, engagement systems, and digital entertainment products.
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